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| Site Design Consistency and Usability |
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An easily navigated site, with information consistently organized in a logical fashion, is what most organizations want to provide. But delivering consistent organization with proper adherence to corporate branding and design standards can be difficult when several authors are contributing content. If more than one designer or Webmaster posts content, standards can easily become compromised and consistency diminished. Look for a Web content management solution that makes it easy to always organize and present content in accordance with the organization's guidelines.
Support for a diverse set of browsing devices should also be a consideration.
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Over the next couple of years, PC-based Web browsers will be replaced or augmented by a host of alternatives. Tomorrow's Web browsers will include such devices as stereo systems, home appliances, cellular and dial-up phones, PDAs, and kiosks. An organization's Web sites will have to be flexible enough to accommodate all of these devices. Delivering this capability will require a content repository that separates Web site content from its format, allowing content to be served up in a variety of ways, depending upon the type of device that is requesting it.
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To satisfy these requirements, you will want a Web content management solution that offers:
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 Template-based Web content publishing and presentation |
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Consistency of look and feel - as well as the logical organization of the site's content - is greatly simplified when templates are used. This approach allows content providers to create materials in common desktop applications and then copy and paste the material into a design template. Automatically the system will handle posting in accordance with pre-defined site rules. A Web content management solution that requires content providers to remember rules, follow non-automated procedures, or voluntarily comply with design standards will likely produce unsatisfactory results.
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| Centralized control of site design elements |
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Designers should design and authors should develop content. Having well-prescribed roles simplifies site management. When a site design team controls decisions about page layout, colors, fonts, navigation, and graphical elements, branding consistency is assured. Adherence to other corporate standards also is increased. This is especially important when content providers are located in remote offices.
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| Content-component site architecture and dynamic serving of Web pages |
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Content is easily served up in formats appropriate to various browsing devises when it is stored separately from its format. When this is the case, pages can be compiled on the fly when they are requested. As the number of devices proliferates in the years ahead, you will want to make certain that the Web content management solution you select offers the flexibility required. Separating content and presentation ensures that your site will look right, regardless of the device a used to access it.
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